Tupu Tonu Annual Report

MSO was commissioned to design the Annual Report for Tupu Tonu, a crown-owned entity that was established in 2021 and focuses on building commercial assets offered by the Crown in negotiations with iwi ngā hapū o Ngāpuhi.

We used a range of colour, imagery and patterns to reflect the essence of Tupu Tonu and their intentions to establish a strong build an intergenerational investment portfolio. We have applied the colour palette was chosen to align with the harakeke flower within their logo, and contrast against the scenic imagery captured from the Hokianga Harbour to the Bay of Islands, and to Whangārei in the south which is the iwi boundary for Ngāpuhi. We also incorporated the poutama tuku tuku pattern which symbolizes advancement and growth, always striving for improvement.