Job: Website-Conceptual Development
Client: Paterson+Burn
Paterson+Burn website
The Opportunity: Patterson Burn Optometrists, serving the Upper North Island of New Zealand, sought a digital facelift to align with their recent rebranding efforts. With a focus on community care and a commitment to local values, they recognised the need for a website that would embody these principles. They wanted a platform that not only showcased their professional expertise but also resonated with their audience on a personal level.
The Solution: MSO Design took on the challenge of revamping Patterson Burn’s digital presence. Our approach was twofold: infuse the site with elements that reflect New Zealand’s culture and landscape, while maintaining a polished and professional appearance. We incorporated local imagery, and a warm color palette that feels distinctly Kiwi. At the same time, we ensured the site remained user-friendly and informative, allowing visitors to easily access the information they need.
The Outcome: The collaboration between Patterson Burn Optometrists and MSO Design resulted in a website design that strikes the perfect balance between professionalism and local charm. Through intuitive navigation and engaging content, the site invites users to explore and learn more about Patterson Burn’s services and commitment to their community.
