Job: Annual Report
Client: Medical Council NZ
Medical Council NZ
At MSO, we had the opportunity of collaborating with Te Kaunihera Rata o Aotearoa /Medical Council of New Zealand to create a unique cultural identity that reflected their values and vision. Our team worked closely with the client to develop a comprehensive solution that could be applied at various levels and contexts, including a cultural narrative and a visual interpretation that aligned with the Medical Council of New Zealand’s Strategic Plan.
We designed a versatile suite of assets that included the ‘Te Āraihaumaru’ illustration, four motifs, and a set of value icons. The ‘Te Āraihaumaru’ illustration tells the story of the taniwha, the Defender of Safety, who represents Te Kaunihera Rata o Aotearoa /Medical Council of New Zealand as the guardian and protector of the people. Swimming beside the reflection of Purapura Whetū in the sea of Tangaroa, the taniwha guides the people safely through, and the stars are used for navigation.
At MSO, we understand that a strong visual identity is crucial for any organisation that wants to make an impact in their industry. We’re proud to have worked on this project and believe that the final result has captured the organisational cultural narrative in a unique and compelling way.
