Job: Website Brand Refresh | Conference Collateral
Client: Te Ohu Kaimoama
Te Ohu Kaimoama
The Opportunity
Having collaborated with Te Ohu Kaimoana over the past decade, MSO Design saw a valuable opportunity when they expressed interest in undertaking a brand refresh. The organisation works to protect and enhance Māori customary rights to fisheries resources, promote sustainable fishing practices, and ensure that Māori have a significant role and influence in fisheries management decisions. This project presented a chance for us to leverage our deep understanding of their organisation and its stakeholders to create a brand that resonated with their vision and values.
Our Solution
Working closely with Te Ohu Kaimoana, we embarked on a journey to refresh their brand, ensuring that it truly reflected the mana of their organisation and its shareholders. Our approach focused on creating a versatile brand identity that could be applied across various collateral that could be easily applied internally and externally.
The Outcome
The outcome of our collaboration was a refreshed brand and asset toolbox that not only reflected Te Ohu Kaimoana’s values and goals but also positioned them for continued success in the future. The updated brand assets were versatile enough to be applied across their various collateral, ensuring consistency and coherence in their messaging. Additionally, we successfully updated their website to align with the new look and feel, providing a seamless online experience for their stakeholders.
