New Zealand Customs Service

Job: 2024 Annual Report and Brand Refresh
Client: New Zealand Customs Service

The Opportunity: MSO was once again invited to collaborate with the New Zealand Customs Service, tasked with refreshing their brand identity and applying it to their 2023 Annual Report. Building on the success of last year’s Australasian Reporting Awards Gold achievement, the challenge was to create a report that captured their mission while showcasing innovation and progress.

The Solution: Combining visually striking infographics, innovative design, and the rich cultural narrative of Aotearoa, MSO crafted a cohesive and engaging report. Our team developed a refreshed design language that aligned with Customs’ vision, presenting their achievements and goals in a compelling and accessible format.

The Outcome: The result was a revitalized brand image and a transformed Annual Report that positioned the New Zealand Customs Service as a forward-thinking and capable entity. By harmoniously blending captivating visuals and intuitive design, the report not only strengthened their communication strategy but also celebrated their commitment to innovation and excellence.