Ergoform creates office chairs that fit around the human form. They switch, swivel, rise, fall, expand and contract, moulding to your unique body shape. The culmination of a decade of design and manufacturing experience in New Zealand, their range of high quality office furniture can be personalised to suit any individual and customised to fit even the most sensitive soul.

What we do for them:

As well as working on Ergoform's existing branding material, MSO also created a sub brand for to-a-tee. To-a- tee is a customised product to give you the space and confidence to bring your uniqueness into the spotlight. MSO created both the brand and marketing strategy for to-a-tee. This meant applying it to various collateral including display material, marketing material and also creating display samples for the chairs to see the amount of customisation that is possible.

What they have to say about MSO:

We have been dealing with MSO Design now for over three years. On our approach to Mark at MSO Design, we asked them to come up with a very exciting Marketing plan to incorporate both the existing Company Ergoform Limited and the new brand to-a-tee and to bring the both ideas together to take to the Market. This was always going to be a challenge. However, they were very passionate and loved the new brand to-a-tee right from the outset. To their credit, they have done a fantastic job and we are very happy with the outcome. We found the culture at MSO Design to be funky, friendly and a great team of happy people.

Christine Latimer
Marketing Manager
Ergoform Limited


Matthew Underwood Limited, is a chartered accounting firm which offers a range of services, specialising in asset protection, succession, cashflow and profit growth. Their objectives are achieved by their friendly, understanding and experienced accountants who understand the need for flexibility and efficiency. They pride themselves on their resourcefulness and reliability, working hard to provide a service of exceptional standard.

What we do for them:

MSO was approached to redesign Matthew Underwood Chartered Accountant's identity in 2010 to reflect their friendly and approachable style of accounting. We wanted to make it both user friendly and warm whilst not discounting that it is a very logical and professional business that we are representing. The final brand answered the brief and has been communicating successfully ever since.

What they have to say about MSO:

After seven years in business with only very average business cards, I decided I needed a ‘brand' and MSO were the obvious choice. MSO listened to what we wanted and quickly came back with a great solution. We are delighted with the result and we have been overwhelmed by the positive feedback from all over, with a number of clients stating we absolutely live up to our brand. We think MSO got it absolutely right!

Matthew Underwood
Chartered Accountant
Matthew Underwood Limited


Moana Fisheries Ltd came to MSO to develop the ‘Hooked on Seafood' brand. This was designed to increase their retail footprint in Wellington. MSO worked with Moana from the beginning developing not only their visual language but we were also involved with strategy, proposals, consultations and concepts. This is an ongoing project.


What we do for them:


  • Brand strategy and development
  • Promotional material
  • Corporate identity system
  • Environmental graphics
  • Website and online marketing


IHC is New Zealand's largest provider of services to people with intellectual disabilities and their families. It's history reaches back over 60 years to a group of families who set up an association to lobby for a better deal for their children. IHC supports people with an intellectual disability by advocating for their rights, providing a variety of housing and work options through our service-provision arms IDEA Services Limited and Timata Hou as well as supporting families. IHC also provides a number of specialist services, such as behaviour support and training.

What we do for them:

MSO has worked with IHC for over four years. We have worked with them to develop the IHC brand as well as creating the branding for IDEA Services and Timata Hou. Recently we have worked on the Take—A—Moment brand. Take—A—Moment started as an inspirational exhibition that showcases the everyday lives of people from all over New Zealand and has expanded to a campaign to encourage all New Zealanders to take a moment to get to know people with intellectual disabilities living in your community. MSO developed the brand as a user-friendly experience and applied it to exhibition, marketing and online material.

What they have to say about MSO:

MSO have worked closely with IHC for about four years and have become an important part of the communications team. They are always willing to go the extra mile for us, and often produce work at short notice. They understand the funding constraints we have and happily work with us to keep the cost of jobs down and the quality up. MSO have always delivered for us, and they're extremely pleasant to work with.

Philippa Sellens
Communications Manager
IHC New Zealand Inc


The Gas Hub is the place to go for all you need to know about natural gas. They are a division of Powerco set up to help educate the general public about the benefits of Natural Gas, which includes warmer, healthier homes. They provide independent, unbiased information on all things to do with natural gas so the general public can make informed decisions when choosing the right energy mix.

What we do for them:

MSO helped formulate the new brand and looked at strategies to apply to online and print campaigns. This included the strategy and interface design for The Gas Hub website, online graphics and illustrations, internal and external communication documents, interior signal for offices and marketing material for both Powerco and The Gas Hub.

What they have to say about MSO:

Everyone at MSO has been amazing to work with. They really go the extra mile, and when needed will work at all hours to meet deadlines. They have provided us with a lot of support and have made the transition to a new brand an enjoyable experience.
Shelley Wilson
Marketing Coordinators
The Gas Hub